About Dan Shock
About me
I’m Dan Shock, DVM, PhD—a bovine veterinarian and epidemiologist with a passion for turning evidence into results. I’ve spent 17+ years across veterinary practice, research, pharma, and industry consulting building programs and commercializing technology that improve animal health, reduce unnecessary antibiotics, and grow the bottom line for comapnies.
What I do
Veterinarian first: Evidence → decisions that pay (science + tech + real-world SOPs).
Commercial strategy: Positioning, KOLs, and field programs that drive revenue.
Analytics & modeling: Practical epi—clear dashboards, actionable thresholds, honest error bars.
How I work
- Evidence. Start with the best available data (yours + literature).
- Tech forward. Use diagnostics, analytics, and AI where they help—never as theater.
- Commercial reality. Solutions must survive budgets, labor, and barn workflow—or they don’t count.